Complete restructure of Metlife’s global branding, site structure and UI design across various regions and languages. Led experience design and product strategy for a complex project brief that aimed to create new features that helped customers access information and tools seamlessly with zero friction.
As product director for Vanity Fair in 2022 and 2023, our cross-functional global team launched a number of engagement initiatives such as the Hollywood Issue for both years and a live story format that drove increased engagement and improved SEO authority. The team focused on bringing the breadth of content and new methods of storytelling to readers at every touch point.
Led experience design and strategy for the research and thought leadership arm of Morgan Stanley. We worked through frameworks for how to incorporate investment research into the firm’s core mission and visualized digital storytelling to help editors connect to their audiences.